Hi! I'm Angela, the founder of Bruha.

I grew up Filipino American in the San Francisco Bay Area, often feeling caught between cultures, expectations, and the parts of myself I was told to hide. That tension pushed me toward creative expression. And eventually, toward reclaiming the word bruha.

In Filipino culture, a bruha is a witch: a woman with spiritual powers, ancient wisdom, and a connection to magic. She's often misunderstood, existing outside the norm. That resonated with me. I didn't fit neatly into one box, and I was learning that was my power.

I fell in love with art early on. Painting, drawing, and anything hands-on became my outlet. Studying graphic design deepened that passion, and I was fortunate enough to build a creative career where my work and passion overlapped. But I always felt a divide between "work" me and "artist" me, like I didn't quite belong in the traditional design world. Later on, that became my superpower.

When I began to travel in 2015, everything shifted. I moved to Berlin, and the city's mix of cultures pushed me to explore beyond industry norms and discover my niche. I built a design agency, grew as an artist, and found a community of creatives to collaborate with. I experimented with watercolor, pottery, jewelry making, and 3D art. The divide between work and play started to dissolve. That period of creative freedom planted the first seeds of Bruha.

In 2020, I moved back to California and decided to turn my passions into a business. I fell in love with plants, which inspired the earliest version of Bruha—selling plants, pottery, and small home decor at pop-ups and markets. I met incredible people, collaborated with other artists, and experimented with a retail shop, workshops, and music events.

By 2024, my vision crystallized. I wanted to turn my artwork into wearable designs. Jewelry felt like the perfect vessel: it combined art, design, and symbolism in one meaningful piece. Bruha evolved into a brand focused on intentional jewelry and objects that hold energy.

Everything we create is made with purpose, inspired by modern spirituality, Filipino culture, and the creative path that shaped me. Bruha is for anyone who's ever felt like they didn't fit the mold. For the ones who embrace their magic, trust their intuition, and create their own path.

Thanks for being on this ever-evolving journey with me.

— Angela